Four months ago, Angel Reese was chosen as the No. 7 overall pick by the Chicago in the WNBA draft. This event was a continuation of her already blossoming relationship with Reebok, a relationship that began when Reese signed a multi-year Name, Image, and Likeness (NIL) deal with the company back in October.
Reese's decision to partner with Reebok over other giants in the sportswear industry, was driven by three main factors. As Reese said, "So many different shoe companies wanted to work with me. But I chose Reebok."
Reese saw an opportunity to be the face of Reebok’s women’s basketball line. The company did not have a female basketball player representing them, and Reese was eager to take on that role.
The recent appointment of Shaquille O’Neal as the President of Reebok Basketball played a significant role in her decision. Reese shares a close bond with the basketball Hall of Famer, who even walked her out onto the court during LSU’s senior day this past season.
Reese appreciated Reebok’s ongoing rebranding efforts. The company is allowing her to be the creative force behind her own, including a shoe line she confirmed is in the pipeline.
When she signed her initial deal, Reebok provided Reese with her own dedicated section of the online store. They also announced plans to launch a capsule collection in her name in fall/winter 2024. Reese will be providing input and feedback on design and product development, ahead of Reebok’s basketball re-launch.
Reese's ultimate goal is to restore Reebok’s basketball brand to its former glory. In her own words, "I’m bringing Reebok back."
Angel Reese’s journey with Reebok is just beginning, but it promises to be an exciting opportunity. With her passion for basketball, her close relationship with Shaq, and her desire to help Reebok regain its basketball prowess, the future looks bright for both Reese and Reebok.
