Angel Reese Inks NIL Deal with Airbnb

July 25, 2023

Athlete Studio

Angel Reese, the sensational LSU basketball star, has been making waves both on and off the court. With her recent accomplishments and skyrocketing social media following, Reese has become an influential figure in the world of sports and endorsement deals.

From Baltimore to Baton Rouge: Reese's Journey

Born and raised in Baltimore, Reese's basketball journey began at St. Frances Academy, where she honed her skills. As a way of giving back to her community, she organized a youth basketball skills clinic at her alma mater, inspiring young athletes to pursue their dreams.

Reese's impact extended beyond the basketball court when she threw out the first pitch at an Orioles game, showcasing her versatility and love for sports.

Partnering with Airbnb: A Game-Changing Endorsement

Adding to her list of accomplishments, Reese recently signed an NIL agreement with Airbnb, a Fortune 500 company. Known for its online marketplace for short- and long-term stays, Airbnb saw the potential in partnering with the first-team All-American.

Reese took to Instagram to announce the endorsement deal, expressing her gratitude for the opportunity to enjoy a weekend in the DMV with her friends, courtesy of Airbnb.

Building a Brand: Reese's Rise to Fame

Reese's rise to fame began during her college career at LSU. After leading the Tigers to their first national title in program history, she captured the attention of brands looking to collaborate within the NIL realm.

With her trademark nickname "Bayou Barbie" and a striking on-court presence, Reese's popularity soared. She even filed to trademark the nickname and has been actively campaigning for a partnership with the renowned toy company, Mattel.

Reese's influence expanded further when she made headlines with a celebratory gesture during a game, sparking a social media frenzy. This incident only added to her already impressive social media following of 4.9 million, securing brand deals with Amazon, Starry, PlayStation, and ZOA Energy.

A Philanthropic Future: The Angel C. Reese Foundation

Driven by her desire to empower women through sports, education, and financial literacy, Reese recently launched the Angel C. Reese Foundation. Leveraging her NIL brand, she aims to make a positive impact and give back to the community that supported her throughout her journey.

The WNBA Decision: A Game-Changing Choice

As Reese enters the final years of her college eligibility, the possibility of joining the WNBA looms. However, this decision is not automatic, considering her significantly larger social media following compared to the average WNBA player.

While the average contract in the league stands at $102,751, Reese's current earnings from NIL deals far surpass that figure. As she continues to dominate the college basketball scene, her On3 NIL Valuation has skyrocketed to $1.6 million, making her the top-ranked women's basketball player in terms of NIL valuation.

Angel Reese: A Name to Remember

Angel Reese's impact both on and off the court is undeniable. With her remarkable achievements, endorsement deals, and philanthropic endeavors, she has cemented her status as a rising star in the world of sports. Keep an eye out for Angel Reese as she continues to captivate audiences and leave a lasting legacy.

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