Last spring, Angel Reese made waves in women's college basketball, propelling the sport to new heights. Her unwavering confidence and incredible talent was on full display, leading everyone to one conclusion - Reese is a champion. As a forward for the LSU Tigers, she possesses immense talent and star power.
Today, Reebok announced a groundbreaking partnership with Reese, signing her as their first major Name, Image, and Likeness (NIL) athlete. This move is part of Reebok's strategic plan to reclaim its dominant position in both sports and sports culture.
Joining forces with the newly appointed President of Basketball, Shaquille O'Neal, Reese becomes a part of Reebok's impressive roster of brand partners. This lineup includes NFL quarterback Justin Fields, basketball legend Allen Iverson, and many others.
“I am honored to be working closely with one of my longtime mentors, Shaq, along with a brand that I have admired since I was just a little kid,” shared Angel Reese. “It means the world to me that they trust in me to extend their legacy to a new generation. Together, I think we have a great opportunity to do things differently, to inspire people to explore and express themselves unapologetically, and to show them how to look and feel good while doing it.”
Mark your calendars for October 17th! Fans of Reese and Reebok will have the opportunity to purchase a limited-edition celebratory tee for $35 on Reebok.com. Additionally, visit the website to explore Angel's first curated collection, "Angel's Picks."
Shaquille O'Neal, President of Reebok Basketball and a basketball legend in his own right, expressed his excitement about the partnership: "For my first appointment in this role, it had to be the GOAT. There is no one making a bigger impact on the game right now than Angel Reese," commented basketball legend, fellow Tiger, and President of Reebok Basketball, Shaquille O’Neal. "Angel is shaking up the space, just like Reebok has done all along. I’m proud to welcome Angel into the Reebok family and can’t wait to see how she will bring the brand’s legacy to the next generation."
Reese will be featured in Reebok campaigns across both lifestyle and performance products. She will also collaborate with Reebok's product teams to influence future designs and innovations, including her own collection set to launch in FW24. Furthermore, Reebok will support Reese's philanthropic efforts through her recently established Angel C. Reese Foundation, which empowers girls and women through sports, education, financial literacy, and more.
Reebok CEO Todd Krinsky emphasized Reese's unique blend of unabashed swagger, style, and exceptional athleticism. He stated, "Angel has this unique mix of unapologetic swagger and style combined with off-the-charts athleticism. Her individuality and personal irreverence are helping transform college sports and inspiring an entire generation. We’re thrilled to be working with Angel and look forward to further imprinting our presence on sports culture together."